Backstage at the Versace Fall 2015 RTW show at Milan Fashion Week, Donatella Versace said she wanted to “redefine Versace for the world today.”
The Italian fashion house did just that. Versace sent its models down the runway donning an unusually trendy pattern – think hashtags and @ signs. I know what you’re thinking – that sounds pretty tacky. I have to admit when I first heard about it from a Women’s Wear Daily tweet, I thought, “this can’t be good.” But the dresses were fabulous – and a true reflection of “the world today.”
The pattern seems strange, but the Internet has become such a huge part of our lives that it’s almost shocking digital patterns haven’t made an appearance on the runway before. Of course, I have to admit I’m surprised the first company to do this was one of the most elite fashion houses in the world.
The question now is whether or not people will actually adopt this trend into their wardrobes. Although I admired the digital-inspired pieces, I have to say I wouldn’t consider a dress with a hashtag on it for say, formal, even if it was in my price range. I predict that it will become a huge trend among less luxurious brands to include digital graphics on clothing collections. Graphic tees, for example, with digital phrases and symbols will most likely become more popular at stores like Urban Outfitters and Brandy Melville – trendier stores that require less of a financial investment.
I guess the Versace collection struck me as groundbreaking for two reasons:
1. Graphics on a dress are unheard of – especially a Versace evening dress that probably costs upwards of $2,000.
2. The collection made it clear that the Internet has officially taken over every aspect of our lives – even high fashion. I would almost say that the infusion of digital graphics into high fashion pieces is a statement on Versace’s part that it’s okay to have fun with fashion, and fashion should reflect our lives. The Internet has become a vital part of who we are as a generation, so why shouldn’t our style reflect that?